Talent Club are a recruitment company with a very elite promise. They only have candidates who come highly recommended on their books so the client only gets put in touch with the very best creative talent. They work to build long-lasting relationships with individuals to avoid the usual recruitment stereotypes. I worked directly with the company founder to decipher the key messages he wanted to convey and then create a tone of voice for the brand that is edgy, confident and reassuring all at once, helping the clients feel like they really do belong to a ‘club’. The result is seamless voice across the website that sits firmly in line with the brand core values.